Do you shudder at the old disposable pictures of your younger self in the sickly sweet frilly pink summer dress that your parents put you in as a child? As we get older, it’s easier to reject the notion of “pink for girls, blue for boys” by embracing a whole spectrum of colours and prints that flood our wardrobes, or sticking to a selection of black and grey, but this season’s all about the floral inspired hue. From bright fuchsia’s to the new shade of ‘millenial’ pink, we’ve got you covered when it comes to adding a touch of the colour to your everyday look, whatever the occasion.

Keep It Casual

Pink and casualwear seem to go together like bread and butter, and whether you’re opting for a full laid back look with a tracksuit or just adding a pop of the colour with a top, it’s a great way to inject some style into your outfit.

SHOP: Polo Ralph Lauren Pink Polo Shirt/Wildfox Pink Sweatshirt & Sweatpants/Kenzo Fuchsia Pink Tiger Vest

Evening Wear

Evening wear can be tricky at times, but even black tie events are a great opportunity to think outside of the box when it comes to smart dressing. Whether you’re going for a floaty full length look, or opting for a feminine midi design a pink dress will certainly keep you looking sleek and stylish, far from the days of rocking pigtails.

SHOP: Perseverance Pink Lace Dress/Patrizia Pepe Pink Ruffle Dress/M Missoni Pink Knitted Dress

Smart Casual

For a look that will take you from day to night, adding a touch of pink to your outfit will certainly gain you style points. A shapely knitted top is the perfect answer to all of your smart casual wardrobe woes, as it’s perfect for dressing both up and down.

SHOP: M Missoni Pink Kaftan Top/Polo Ralph Lauren Pink Stripe Shirt/Ruth Erotokritou Pink Frill Top


Add a pop of pink to your look with some stylish footwear. We’ve got you covered from a day at the beach, to any sophisticated evening out. Perfect for if you’re not wanting to adopt the colour from head to toe.

SHOP: Havianas Pink Flip Flops/Adidas Pink Gazelle Trainers/Giuseppe Zanotti Pink Heels 

Bag It

Tote your everyday essentials about in a perfect pink bag. As an ideal finishing touch to any outfit, a pink bag is both a stylish and practical addition to your everyday wear.

SHOP: Vivienne Westwood Pink Shoulder Bag/Vivienne Westwood Pink Bucket Bag/Vivienne Westwood Pink Make-Up Bag

Shop the full collection of designer clothing for women here at Zee & Co.