Lots of brands have recently taken to live-streaming their shows for the world to watch on social media; however, today Moschino will be taking it a step further, when they debut Virtual Reality streaming at the Moschino Resort Show at Made L.A.. The brand have teamed up with virtual-reality streaming platform Livit, to create a more ‘real’ experience for the label’s fans, that will feel almost as though they’re sitting on the front row.
Creative Director, Jeremy Scott has always been a big fan of technology on the runway, having previously featured smoke and mirrors in his Fall 2016 show and a wacky bubbly car wash in the Moschino Spring/Summer 16 show.
Headsets will be given to 50 lucky shoppers at the brand’s New York and L.A. stores to watch the event; however for those without access to a headset, don’t fret, as the show will be streamed in 2D at Moschino.com.
