Brand Spotlight

Brand Spotlight: Wood Wood

Brand Spotlight: Wood Wood

Founded in 2002, Wood Wood is a contemporary fashion and lifestyle brand based in Copenhagen, Denmark. Directed by its co-founders Karl-Oskar Olsen and Brian SS Jensen, the pair grew up during the ’90s boom surrounded by graffiti and street gangs, and the era’s influence has been key to their success. Wood Wood mixes high-end fashion, […]

Alife Set To Bring Its New York Streetwear To Zee & Co

Alife Set To Bring Its New York Streetwear To Zee & Co

A streetwear staple brand, Alife was founded by four friends who, in 1999, decided they wanted to “fill the void of creativity” in their native New York. Sharing their niche, creative lifestyle ideas, the foursome unveiled their first collection of innovative designs out of a small workshop in Manhattan’s Orchard Street, attracting a broad audience […]

Brand Spotlight: Helmut Lang

Brand Spotlight: Helmut Lang

Helmut Lang is best-known for minimalist, street-style pieces which embrace deconstructivity. Pushing boundaries and breaking traditions is like a red flag to a bull for designers, and Lang’s thought-provoking capsules are no different. Ranging from the simple to the obscure, Helmut Lang has solidified itself as one of the most sought-after fashion houses in the […]

Brand Spotlight: Axel Arigato

Brand Spotlight: Axel Arigato

From the moment it launched in 2014, Axel Arigato has embraced and delivered on its promise of a disruptive agenda, knocking down barriers and creating footwear the world never realised it so badly wanted. The idea of Axel Arigato started with its founders, Max Svärdh and Albin Johansson, who questioned the whole structure of the […]

Brand Spotlight: Mallet Footwear

Brand Spotlight: Mallet Footwear

Mallet started like all great stories…With a unique, creative idea expressed simply by putting pencil to paper! Mallet Footwear Established in 2015, Mallet Footwear retails online in high-end stores across the United Kingdom and Europe. The brand rocketed to stardom within 24 months of its inception, creating an exciting and fresh casual shoe option for […]

Brand Spotlight: P.E Nation

Brand Spotlight: P.E Nation

Established in 2016, P.E Nation is a fashion house by Pip Edwards and Claire Tregoning operating in Sydney, Australia. The brand focuses largely on a range of street-meets-sportswear collections but has also recently expanded into more technical apparel with retro-inspired twists. The company is constantly adding fresh ideas to its already packed list of clothing […]

Make A Splash with MC2 Saint Barth

Make A Splash with MC2 Saint Barth

When two young entrepreneurs visited a quaint section of the Caribbean known as St. Barth, so struck were they by the island’s calm blue oceans and warm, vivid colours, they decided to create a company to celebrate it. And, in 1994, MC2 Saint Barth was born. Having previous experience in the textile industry, both men […]

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