Since launching in 2001, Swedish fashion brand Nudie Jeans have irreversibly changed the face of denim. Characterised by their signature fits and innovative processes, the forward thinking business sell themselves on the ability to provide each individual with the perfect pair of jeans to express their personality and style.

As a staple part of most men’s wardrobes, Nudie emphasise the importance of a quality pair of jeans, that will not only last you for years, but will age beautifully. Whether you’re a skinny or a straight leg guy, there’s a pair waiting for you.

Raw Denim

Though Nudie Jeans offer a range of pre-washed designs, their speciality falls in raw and pre-washed denim. Jeans that all begin their journey, as a pair of dry indigo denim jeans and in time will fade and whisker, resulting in a one-of-a-kind distressed finish. Character and attitude is gained in the 6 month breaking in process, which by end will tell your personal story. With every wear, whether you’re sitting at your desk or on the move, the jeans will achieve new fades and marks to form a unique design shaped by you.

The key is to leave your new jeans 6 months before washing them. Though this may make you turn your nose up, it is the breaking in process that will see optimal results. When it comes to finally washing them, wash them inside out, stretch the inseam while the jeans are damp and be sure to air dry to retain shape and fit.

In Nudie’s eyes, the more distressed the better and believe with every rip, tear and stain there is history. They ever offer free repair services to encourage you to let your old pairs live on.

Transparency

Nudie Jeans pride themselves on their transparency and authenticity, providing the naked truth about denim, while maintaining their values about sustainability and ethical production. When CEOs Palle Stenberg and Maria Erixon Levin founded the brand, they adopted the mantra, that rather solely looking at profit and short term trends, they would do jeans the way that they wanted to, crafting timeless designs that would last.

Not only was the look and fit a priority, but social responsibility and taking care of nature has also always been of high importance to the duo, prompting them to go 100% organic in 2012.  On top of this, the company promises to always pay living wages, not minimum wages, in a bid to guarantee everyone is living a happy life.

Nudie Jeans endeavour to promote the production of denim in an environmentally and socially responsible way; from cotton seeds to recycled jeans. To reduce throw out rates, they’ve even started selling second hand jeans in store, as well as recycling old pairs to create limited edition rugs. The company carry out social audits of all suppliers in all countries to ensure Fair Wear Foundation requirements are followed. In countries that are considered to be high risk the company ensure that extra monitoring takes place and that when needed extra resources are available to improve the conditions of the factories.

If you check out the brand’s website, you will find Corporate Social Responsibility documents such as their Production Guide, that provide audit reports and info on all their suppliers, as well as reports highlighting their strategy, goals and achievements towards social and environmental work in the future.

Nudie Fits

Pipe Led

Pipe Led comes with a long rise with a tight fit from the hips down to the narrow leg opening. This garment is designed in power stretch denim for a high level of comfort. Offering a super tight fit, this piece comes with a high waist, tight leg and zip fastening fly.

  • Super tight fit
  • High waist
  • Tight leg
  • Narrow leg opening
  • Zip fly

Boot Ben

Boot Ben jeans are crafted with a high waist and supertight fit. The tight leg runs from the hip to the knee where the bottoms begin to flare out to a bootcut leg opening. These jeans are made from a power stretch denim with zip fastening fly for ultimate comfort.

  • Super tight fit
  • High waist
  • Tight leg
  • Bootcut leg opening
  • Zip fly

Skinny Lin

Skinny Lin jeans are most relatable to the skinny fit jeans found from other brands. These bottoms offer a normal rise and are tight from the hips to the narrow leg opening. The supertight fit of these jeans are complemented but the curved waistband which improves the fit at the waist. The majority of items in this style come in a power stretch denim with a zip fastening fly.

  • Super tight fit
  • Normal waist
  • Tight leg
  • Narrow leg opening
  • Zip fly
  • Curved waistband

Long John

Long John jeans from Nudie come with a low waist which is tight on the hip and thigh. These bottoms are designed with a narrow leg opening and zip fastening fly. A power stretch denim completes the garment in style and comfort.

  • Super tight fit
  • Low waist
  • Tight leg
  • Narrow leg opening
  • Zip fly

Lean Dean

Lean Dean jeans offer a straight and slim fit with a normal waist and rise. These bottoms are straight from the waist to the bottom with a narrow leg opening. This piece has a tapered leg with zip fastening fly.

  • Straight slim fit
  • Normal waist
  • Tapered leg
  • Narrow leg opening
  • Zip fly

Thin Finn

Thin Finn jeans resemble the silhouette of 1950s carrot shape fits with a slightly slimmer design. Coming with a normal rise, these bottoms offer an extra low back yoke. This garment is slim from the hip and tapers to the narrow leg opening. This piece is completed with a zip fastening fly.

  • Tight fit
  • Normal waist
  • Tapered leg
  • Narrow leg opening
  • Zip fly
  • Low back yoke

Grim Tim

Grim Tim jeans offer a straight slim fit with normal rise design. The fit is straight from the hip through to the narrow leg opening. A button fastening fly, normal waist and casual look are all consistent with this style.

  • Straight slim fit
  • Normal waist
  • Straight slim leg
  • Narrow leg opening
  • Button fly

Brute Knut

Brute Knut is an intrinsically unique style of jeans. The anti-fit design comes with a long crotch, tapered leg and narrow leg opening. The shape is comparable to that of a cone and these bottoms are recommended to be worn short and oversized. Nudie Jeans only offer inseam lengths of 28”-32” to allow for the short or cuffed hem.

  • Regular tapered fit
  • High waist
  • Carrot shaped leg
  • Narrow leg opening
  • Zip fly

Steady Eddie

The Steady Eddie style presents a regular fit with normal rise and regular waist. The straight leg tapers a little at the leg opening. This garment is finished with a button fastening fly.

  • Regular straight fit
  • Normal waist
  • Tapered leg
  • Straight leg opening
  • Button fly

Loose Leif

Loose Leif jeans offer a versatile, unisex fit with a loose wide leg. These bottoms are designed to be anti-fit and distinctive. Wear them high or low on the hip, too short or too long on the leg. Wear them however you like but never at the correct length or fit.

  • Loose fit
  • Regular waist
  • Loose leg
  • Regular leg opening
  • Button fly