Since their humble beginnings on a Lemonade stand in Wyoming, BFF’s Gillian Rose Kern and Laura Hall rose in the fashion world to become the creative minds, designers and owners of ‘For Love and Lemons’.  The Coachella – Worthy label is anything but conventional. With its unique designs and engineered placement embroidery, For Love and Lemons strives to stand out from the crowd.

Early Days

Their partnership was first established on a lemonade stand in the 1990’s and sure enough, the pair conspired to go into business together. Years later, the pair launched a fashion show after their unique garments soared in popularity. While it was only a few people wearing ski clothing, photos were leaked online and buyers from across the country began to inquire about carrying the collection and thus, For Love and Lemons was born!

Trend Maker

For Love and Lemons does not bow down to trends, but creates their own. With a unique eye for design, the brand has created styles that are recognized instantly. For Love and Lemons offers a range of beautiful dresses, cultivated on the principles of femininity and individuality. For Love and Lemons doesn’t just create fashion, they lead it.

Shop the collection at Zee and Co