A streetwear staple brand, Alife was founded by four friends who, in 1999, decided they wanted to “fill the void of creativity” in their native New York.

Sharing their niche, creative lifestyle ideas, the foursome unveiled their first collection of innovative designs out of a small workshop in Manhattan’s Orchard Street, attracting a broad audience to their unique style of fashion, to rave reviews.

Since then, Alife has been a frontrunner of forward-thinking designs that capture the true essence of the streetwear and skatewear lifestyle.

The name of the brand derived from the idea of bringing an inanimate object to life or infusing hype into a product. And the hype machine has certainly worked as Alife has created several internationally successful collaborations with other mainline brands, including adidas, Reebok, Lacoste, Timberland and many others.

Alife lives and thrives by their simple yet effective motto: “The source of life is in the life of people.” It is a beautiful concept which resonates with people from all walks of life and brings them together around a shared love for the brand’s style.

Alife is available now at Zee & Co.