Do you consider yourself to be a true jeans afficionado? If so, you’ve probably owned or coveted a pair of True Religion jeans.
True Religion are the label of choice for denim-obsessives everywhere, due to their premium fabrics, unique designs and top quality hand finishes. Their hippie-inspired laid-back vintage styles have been seen gracing the figures of such celebrities as Justin Timberlake, Will Smith and George Clooney.
Founded in LA in 2002, True Religion Brand Jeans was created by Jeffrey Lubell with the intention of creating authentic American-made premium quality jeans inspired by 1970s bohemian culture, updated to meet the needs of modern consumers. Drawing on the rich history of the American blue denim jean as a symbol of freedom and individuality, Lubell has created a range which has the vintage aesthetic at its heart, and yet is chic and also lighthearted (for example, you may notice that many of the jeans have names – these are actually named after Jeffrey Lubell’s childhood friends!). It is this combination of style, exclusivity and detail which appeals to true jeans connoisseurs.
All the jeans are characterised by innovative denim fabrics, oversized embellishments and distinctive high quality stitching, and most of their distressed styles and wash processes are done by hand to create a truly perfect finish. This attention to detail is also reflected in the fit. This is what True Religion jeans are really all about. When you find the right pair you will feel like they were made especially for you, and they are always aspiring to perfect the design and fit of their jeans.
However, the feature that makes “Trues” instantly recognisable is the four distinctive stitching styles: Single Needle, Big T, Super T and Giant Big T. If you want to stand out from the crowd you could choose one of the styles featuring one of the bigger stitches, such as the Benny Super T Nashville wash jean (SKU 84338), or if you are looking for a more traditional distressed vintage look there is the Benny Texas Plains light vintage distressed wash jean (SKU 84362). Whatever your preference, there is bound to be a True Religion jean that suits.
At Zee and Co we stock a wide selection of True Religion jeans, here, as well as their range of sportswear, jackets, shirts, footwear and accessories.




















