2012 is a big year for Stone Island, the Italian designer brand (and one of our most popular labels). This year marks their 30th anniversary; three decades since the label was founded by legendary designer Massimo Osti, whose passion for innovative fabrics and military-inspired outerwear made the brand one of the most sought-after designer labels in the world.
To celebrate, Carlo Rivetti, CEO of Sportswear Company (Stone Island’s parent company) has launched their 30th anniversary project via this special video. Projects include three exclusive outfits reflecting the history and ethos of the Stone Island brand, a book and an exhibition.
Inspired by these exciting one-off outifts? Why not check out Zee & Co’s latest Stone Island collection.




















